Why do I Need a Website?
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Websites are one of the best marketing tools you can use.
If you run a small business, no matter what it is that you do, or where you’re located, you need a website. Small business websites are crucial for online visibility, branding, and driving sales, but only if you've got good web design.
If your business still doesn’t have a website, you’re falling behind—fast. Nearly 75% of small businesses are already online, a sharp rise from just 50% in 2018. That means your competitors are gaining visibility, trust, and sales while you stay invisible. Don’t wait. Establishing a strong web presence is no longer optional—it’s essential for you to compete and get the customers you need to make your business succeed. Without a website, no one knows if you are still in business and if they should trust your services.

Search trends don’t lie—interest in building a small business website has exploded. Over the past five years, Google searches for “small business website” have surged to record-breaking levels. In just the last three years, search volume has climbed by 30%, a clear signal that more small business owners are recognizing the importance of having a digital presence.
This upward trend speaks volumes: entrepreneurs are actively looking to establish credibility, reach new customers, and compete in a digital-first marketplace. If your business isn’t online yet, the window for standing out is narrowing. Now is the time to act, before your competitors dominate the search results and your business gets left behind.

96% of consumers use the internet to find and learn about a local business. That means almost every potential customer is going online before making a decision—and if your business isn’t showing up with a credible, professional web presence, you’re missing a huge opportunity. So you say " I use Facebook." Sure, social media plays a role, but it only tells part of the story. A website acts as your central hub—where all your digital marketing efforts converge. It’s where people go to learn about your services, check your reviews, and decide if they trust you.
 

62% of customers will ignore a business without a good web presence. These days, not having a good website doesn’t just make you invisible—it makes you look suspicious. A majority of potential customers will overlook a business entirely if it lacks a good online presence. In a digital-first world, a website is more than a convenience—it’s a credibility check. That’s not just a missed connection—it’s lost revenue.

In an era where nearly every customer begins their journey on the web, not having a professionally built website sends the wrong message—one of inaccessibility or even irrelevance. But the moment you establish a professional, informative site, you shift that narrative. You become visible, trustworthy, and primed for growth.
Your audience is already online. It’s time your business met them there—with a presence that speaks volumes before you ever say a word.
 
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You may also say, "I'll just do one of these DIY (do it yourself) websites I see advertised." Did you know that when users land on your site, you’ve got seconds—literally—to win them over. With countless options just a click away, they won't hesitate to leave if your design falls short. In fact, 38% of visitors will abandon a website if they find it unattractive or hard to use. That’s nearly 4 out of 10 potential customers gone before they’ve even read a word. The opportunity cost of poor design is real. Every confusing layout, slow-loading image, or clunky navigation path is a silent deal-breaker. Don’t let your site become forgettable—or worse, frustrating. A well-designed website should be intuitive, visually engaging, and aligned with your business's message from the very first scroll. A bad design will send users running. Before you even get into SEO (search engine optimization) or backend functionality, your site needs to look the part. That first impression matters—a lot. A clean, modern layout with compelling visuals instantly builds credibility and encourages users to stick around.
That’s why bringing in a professional can make all the difference. Web designers understand how to marry form with function, ensuring your site not only looks great but is also intuitive to navigate, mobile-responsive, and aligned with your brand. It's not just about aesthetics—it’s about building trust from the first click. This is where we come in at. We are here to help you promote your business and compete in a market that's already flooded with websites. We can build you a website that not only looks good but has all the technical elements that boost your visibility and land your website in the top search results. If you are considering a DIY website design, I would recommend you to read this article on our website: Why DIY Site Builders are Bad for Small Businesses

DIY website builders promise convenience—but they often miss the mark when it comes to what really matters: visibility. Most aren’t optimized for your individual business, which means search engines can’t find you, and more importantly—neither can your customers. And without fresh, strategic updates to your content, search engines won’t know how to rank or recommend your site. That’s not just a technical issue—it’s lost opportunity. Your website isn’t just an online brochure; it’s your hardest-working, most cost-effective marketing asset. So why leave its success up to chance?
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Understanding the Value in Our Services


Let's begin with explaining why we focus on Googles' search engine.

Google isn’t just the world’s most popular search engine, it’s the gateway to nearly all online discovery. In fact, over 93% of global web traffic flows through Google, and it processes more than 8 billion searches every single day. Those numbers aren’t just impressive, they’re transformative. For small businesses, this means that potential customers are actively searching for products, services, and answers online constantly, and Google is their first stop.
If your website isn’t built and optimized with Google in mind, you’re essentially invisible to the majority of your target audience. Search engine optimization (SEO) isn’t just a nice-to-have anymore, it’s foundational. Google’s algorithm favors fast-loading, mobile-friendly websites that offer valuable content and a seamless user experience. It rewards businesses that consistently produce high-quality content with better rankings, which translates to increased visibility, traffic, and ultimately, sales.
For a small business trying to grow, that’s a game-changer. Whether someone’s looking for a local bakery, a reliable contractor, or professional services, chances are they’re starting their journey on Google. By aligning your website with Google’s best practices, you're positioning your business to show up when it matters most—at the exact moment someone is ready to take action.

The top three search results are the prime real estate for websites and that is where you want your website to be. The top three results account for over 68% of all the clicks that consumers go to when they research businesses. That leaves all other results basically invisible. Google's search algorithms uses several criteria to help determine its choices for the top results so it's important to include these features so your website becomes the algorithm's favorite choice and lands your website's ranking on top. Below, we'll list some of the top performing features that we incorporate when we build your new website.
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1. Build a Professional Optimized Website
To start out with, we use a proprietary platform that guarantees your website is up and running 99% of the time and has built into it many SEO (search engine optimization) features that Google uses to determine what sites gets listed first. We include a must have SSL certificate and do cross browser tests as well as insure that your website operates on all devices like your smart phone. We then add additional SEO certified practices to improve search results farther. Not only do you want your website to land in the top three Google rankings for your local community, but also in other nearby communities as well.

2. Maximize Your Local Search Visibility with Google Business Profile
Googles' search engine prioritizes Google Business Profile Pages when ranking local search results. That’s why we take care of everything—from assisting with initial setup to posting monthly updates. That helps to boost your visibility and attract more customers.
Once your profile is approved by Google, we’ll ensure all business information is accurate, complete, and optimized. Factors like relevance, distance, and prominence heavily influence your local rankings, so maintaining an up-to-date, engaging profile is key.
With our expert guidance, your business will stand out where it matters most—engaging customers that are searching for what you offer.
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3.Reputation Management
The search engines gleam information from customer reviews so it's crucial to manage your reviews and encourage customer feedback. We have a built-in review request form designed that if a customer leaves a low rating, a pop-up form will prompt them to engage with you before their review is published, allowing you to address concerns. It's important to have several 5 star ratings from happy customers. We assist with utilizing this service to it's fullest extent.

4.Engagement Management
We manage the many features that we offer (i.e. photo galleries, testimonials, coupons, menus, booking widgets) and update them monthly so this helps keep the algorithms interested in crawling and indexing your website. This indicates that you are still in business and that your customers are happy with your service. This helps prioritize your business as a good choice to recommend in the top search results.

5.Manage Search Engine Submissions
After we update your website monthly, we then submit it to all the major search engines. That speeds up the indexing process instead of waiting for the search engine algorithms to crawl your website when ever it gets around to it. It's just another way to boost your chances of landing on the top three search results.

 
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6. Running Analytics for Improvement
We have special software that we run analytics on your website to help us determine what more we can do to continually improve the performance of your website.  We also run analytics on your top competitors to see what they are doing so we can make your website compete better against theirs.

7. Optimize and Manage Social Media Channels
An effective social media strategy doesn’t just boost engagement, it strengthens your brand’s visibility across the web. By integrating social media with your website search engine optimization (SEO) efforts, your content is more likely to rank higher on search engine results and reach audiences where they spend the most time.
Today, the lines between search and social are blurred. People turn to Facebook for local recommendations, or search Google for a business’s Instagram or Twitter profile before visiting in person. These overlapping behaviors mean both traditional SEO and social SEO should work together in your strategy.
When aligned, social media and SEO build trust, drive traffic, and foster deeper customer relationships. That can turn casual browsers into loyal advocates.

8. Regular Reviews and Consultations
Our mission is to help you succeed with your vision for your business so we check in regularly to make sure our efforts and your vision align simultaneously. We also send you monthly reports to let you know how well your website is performing. Check out our Services Page on our website to explore other services that we provide for your digital marketing endeavors. 

So here’s the million-dollar question:
How much does it matter to you that your business has a website that not only looks good—but actually works? One that doesn’t just sit there, but brings in leads, earns trust, and helps you grow. Because when done right, your website isn’t just part of your business—it is your business’s most powerful marketing asset.
If that matters to you, let’s talk.
Let’s build a site that doesn’t just check a box—it checks every box. One that’s clear, compelling, and built to do what your business needs most: deliver results.

Check out our website, fill out the form or just give us a call. Our passion is to help you as a small business to compete successfully with low-cost management plans.

Refer to our monthly management plans to determine what above services are included with each plan.
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Simple, Affordable Pricing
No complicated plans. No hidden fees.

Simply pay a one-time set up charge followed by a low monthly service fee for hosting and management support. That’s it! Your site will be ready in about a week.
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