Your website is one of the best marketing tools you’ve got.
It’s affordable, always on, and working for you around the clock—unlike ads that disappear as soon as the budget runs out. But here’s the thing: everyone’s got a website. And they’re all chasing the same customers you are. So, how do you make sure yours doesn’t just blend into the background? How do you make it the one people actually remember?
Understanding the Value in our Services
This is where we come in at. We are here to help you get ahead of your competitors and dominate your market. 20 years ago you may have been able to get by with just having a website. But today, search engines are way more complex. With AI transforming the algorithms, not developing your website properly, is a guaranteed way to lose a lot of prospective customers. Remember, your website is your most value based advertising tool so you want to make it the most successful as you can.
Let's begin with explaining why we focus on Googles' search engine.
Google isn’t just the world’s most popular search engine, it’s the gateway to nearly all online discovery. In fact, over 93% of global web traffic flows through Google, and it processes more than 8 billion searches every single day. Those numbers aren’t just impressive, they’re transformative. For small businesses, this means that potential customers are actively searching for products, services, and answers online constantly, and Google is their first stop.
If your website isn’t built and optimized with Google in mind, you’re essentially invisible to the majority of your target audience. Search engine optimization (SEO) isn’t just a nice-to-have anymore, it’s foundational. Google’s algorithm favors fast-loading, mobile-friendly websites that offer valuable content and a seamless user experience. It rewards businesses that consistently produce high-quality content with better rankings, which translates to increased visibility, traffic, and ultimately, sales.
For a small business trying to grow, that’s a game-changer. Whether someone’s looking for a local bakery, a reliable contractor, or professional services, chances are they’re starting their journey on Google. By aligning your website with Google’s best practices, you're positioning your business to show up when it matters most—at the exact moment someone is ready to take action.
The top three search results are the prime real estate for websites and that is where you want your website to be. The top three results account for over 68% of all the clicks that consumers go to when they research businesses. That leaves all other results basically invisible. You may ask, what does Webstaq Digital do that makes all the difference if my website isn't advertising at it's best now?
Google's search algorithms uses several criteria to help determine its choices for the top results so it's important to include these features so your website becomes the algorithm's favorite choice and lands your website's ranking on top.